BRANDING AND RENTAL APP DEVELOPMENT
Rentcure
An equipment rental application and complete corporate identity created for construction, renovation, event-management and individual users.
ProjectRentcure
MarketOntario & Quebec
PlatformsNative iPhone & Android apps
PurposeEquipment rental
ServicesApp development and branding
PROJECT OVERVIEW
Rentcure - Equipment Rental Solution
Rentcure is an Equipment Rental App for construction/renovation companies or event management companies or an individual entity, which is meant to simplify your daily life. Every tool available on Rentcure can be easily used by ANYONE.
As a part of corporate identity design, Continuum worked on all the tangible elements of Renture that would determine how the brand would be perceived, which included:
- Logo
- Business card
- Avatar
- Website design
CHALLENGE
A Simple Rental Experience for Diverse Users
The platform needed to serve construction and renovation companies, event-management businesses and individuals while keeping every rental tool easy to use.
PRODUCT SOLUTION
A Native Equipment Rental Application
Continuum created native iPhone and Android applications together with the corporate identity and supporting brand materials.
PRODUCT CAPABILITIES
Rental Application Experience
Secure Sign In
Equipment Listings
Product Booking
BRAND IDENTITY
Logo
Logo is the core of a business identity and the first visual cue so it had to be unique, eye catching and ensure quick recall. We narrowed down on 3 concepts – one primary and 2 complimentary - suitable for different print and digital use.
- Sketches
- Mockup
- Print Formats
- Finalize & Delivery
BRAND COLLATERAL
Business Card Design
Business card with all the relevant contact information can capture the attention of your prospect and help you remain in their memory well after your initial meeting. Business cards improve the legitimacy of a company, especially if the card stands out.
- Digital Drafting
- Finalize
- Printing Files Delivery
VISUAL IDENTITY
Avatar
We created a buyer persona/avatar for Rentcure. The avatar needs to resonate with the business goals and is created keeping in mind the demographics, work profile, interests, motivation and behavior of the audience it is directed to. It helps in creating digital marketing content and connecting with prospective clients.
- Character Sketches Design & Approval
- Digital Mockups Design & Approval
- Final Changes & Delivery
BILINGUAL EXPERIENCE
Corporate Presentation
We prepared an animated video presentation for Rentcure. Animated presentations with motion effects can help pace the delivery of information, illustrate processes, reinforce key concepts, focus the audience, and enhance visual interest and impact.
- Presentation Storyboard & Conceptualization
- Sketches/Mockup
- Animated PPT
- English and French Version
- Complimentary Video Conversion
TECHNOLOGY
Verified Platforms
APPLICATION EXPERIENCE
Six Product Screens
GALLERY
Additional Project Asset
BUSINESS OUTCOMES
A Complete Product and Brand Foundation
Accessible Rental Journey
A product intended to simplify daily equipment rental.
Consistent Identity
Logo, business card, avatar and website design support one brand.
Bilingual Communication
English and French presentation delivery supports the target market.
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