DATA INTEGRATION CASE STUDY
Case Study: Integrating Adobe Analytics Data into Domo for Harcourts International
Streamlining Data Insights for Global Operations at Harcourts International
EXECUTIVE SUMMARY
Project at a Glance
Client
Harcourts International
Location
Australia
Technology Stack
Adobe Analytics & Domo
Business Goal
Data integration and reporting
Scale
Approximately 550 offices
IndustryGlobal real estate operations
ServicesData integration, modeling and reporting
DeliverablesReports, dashboards, documentation and knowledge transfer
PROJECT HIGHLIGHTS
Documented Scale and Reporting Value
SOURCE CONTEXT
Centralizing Analytics for Global Operations
Harcourts International operates approximately 550 offices worldwide, utilizing Adobe Analytics (AA) to gather crucial data on their operations. The company aims to centralize its AA account data into Domo to create comprehensive reports and dashboards that will enhance decision-making and operational efficiency. Continuum Software Solutions Inc. has been engaged to develop a robust solution for this integration. This case study outlines the approach, tasks, and expected outcomes of the project.
BUSINESS GOALS
Objectives
Centralize Data
Centralize data from multiple Adobe Analytics accounts into Domo.
Actionable Reporting
Create actionable reports and dashboards for stakeholders.
Improve Accessibility
Improve data accessibility and decision-making across global offices.
BUSINESS CHALLENGE
Making Global Analytics Accessible
Multiple Adobe Analytics accounts support a worldwide office network. The project context called for centralized information, consistent reporting and accessible insights for stakeholders.
Adobe Analytics
→
Connection Options
→
Data Modeling
→
Domo Reports
SOLUTION OVERVIEW
A Structured Path from Analytics Data to Business Reporting
Continuum Digital proposes a structured approach combining data-connection options, data modeling and conformance, dashboard delivery, documentation and knowledge transfer. The solution is designed to move Adobe Analytics information into Domo, standardize data and metrics, and make reporting more useful to business stakeholders.
SOLUTION ARCHITECTURE
From Source Data to Business Users
OUR APPROACH
A Controlled Delivery Path
Discovery
Clarify accounts, stakeholders and reporting needs.
Planning
Define options and delivery priorities.
Architecture
Plan integration and reporting structures.
Development
Build approved connections and dashboards.
Testing
Validate data, metrics and reporting.
Deployment
Release the approved environment.
Support
Transfer knowledge and support use.
PROPOSED SOLUTION
Proposed Integration Approach
Continuum Digital proposes a structured approach to achieve seamless integration and effective data visualization.
Data Connections
Evaluate supported routes for moving Adobe Analytics data into Domo.
Data Modeling and Conformance
Apply consistent definitions, schemas, transformations and metrics.
Additional Services
Build reporting deliverables, documentation and knowledge transfer.
TECHNICAL IMPLEMENTATION
Data Connections: Options Explored
Existing Adobe Connector in Domo
This method leverages Domo’s native integration capabilities, allowing for streamlined data imports directly from Adobe Analytics.
SFTP (Using Adobe Data Warehouse)
A secure file transfer protocol will be utilized to extract data from Adobe’s data warehouse, ensuring data security and integrity.
Email (Using Adobe Data Warehouse)
Data can also be sent as reports via email, providing an alternative route for importing data into Domo.
DATA MODEL
Data Modeling and Conformance
Establishing clear definitions for the data fields and metrics from Adobe Analytics.
Implementing a standardized schema to ensure consistency across all data sets.
Applying necessary data transformations to align data formats and enhance usability.
Collaborating with Harcourts’ business stakeholders to define key performance indicators (KPIs) and metrics.
Creating structured data marts that facilitate efficient reporting and analytics.
DELIVERABLES
Dashboard Build and Deliverables
High-Level Website Metrics
A monthly report summarizing key website performance metrics.
Listings Report
A detailed report that provides insights into property listings, replicating an existing report for consistency.
Design Documentation
Collaborating with Harcourts to document design choices and dashboard layouts.
Technical Documentation
Creating comprehensive technical documents outlining the integration process and data models.
Knowledge Transfer
Facilitating knowledge transfer sessions to ensure Harcourts’ team can maintain and adapt the system post-implementation.
EXPECTED OUTCOMES
What the Proposed Integration Is Designed to Enable
Enhanced Data Insights
By centralizing data in Domo, Harcourts International will have a unified view of performance metrics across all offices.
Improved Decision-Making
The intuitive dashboards and reports will empower stakeholders to make informed decisions based on real-time data.
Streamlined Reporting
Automated data connections will reduce manual reporting efforts and increase operational efficiency.
KEY ACHIEVEMENTS
Documented Project Achievements
Established seamless connections between over 550 Adobe Analytics accounts and Domo, ensuring real-time data accessibility across global offices.
Automated reporting processes reduced manual workloads and improved turnaround times for insights, allowing teams to focus on strategic initiatives rather than data collection.
Provided stakeholders with timely, actionable insights, significantly improving the quality of decision-making across the organization.
RESOURCE EXPERIENCE
Experience Supporting the Engagement
Data Engineering
Over 15 years of experience in data engineering, ensuring robust and scalable data integration solutions.
MajorDomo
More than 4 years of experience working with Domo, ensuring best practices are followed in dashboard design and data handling.
VISUAL EVIDENCE
Analytics and Integration
TECHNOLOGIES USED
Verified Platforms and Methods
Adobe Analytics
Source analytics accounts and operational data.
Domo
Reporting, dashboards and modeled information.
Adobe Data Warehouse
Source-supported SFTP and email connection options.
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